Marketing News

Essie Teams with New York Liberty to ‘Tip’ Off Spring

The nail polish brand is lifting its trunk off its first celebrity spokesperson, Ellie the Elephant, the women’s basketball team’s beloved mascot, and her new pedicure.

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By: Lianna Albrizio

Associate Editor

With women’s sports continuing to dominate the cultural conversation—and the WNBA recognized as one of the fastest-growing brands last year—Essie has stepped onto the court as the nail polish partner of the New York Liberty. To tip off the season, Essie is introducing its first celebrity spokesperson, Ellie the Elephant, Liberty’s beloved mascot. Known for her sideline moves and unmissable presence, Ellie is stepping into 2025 with a fresh look— painted toenails! With the help of Gel by...

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